The November 2018 Strategic Case Study is based on a fictional company called Novak, which works in the pharmaceutical industry. This is an absolutely...

As you can see from the graph below, the industry as a whole has seen growth from 2012 through to 2017. However, it's interesting to note the relative growth for differe

The November 2018 pre-seen focuses on GymFiT, a company in the budget-gym sector of the health and fitness industry. Here we’re going to pick out some interesting fact